So you’re designing a logo. It seems like a simple enough task, right? Draw a circle, type within the name and you’re done. Unfortunately, if you’re really well worth the money the client is paying you, there’s tons more thereto than that.
There are 1,000,000 people within the logo design industry today dispensing crappy logos in bulk for crowd sourcing sites. How does one as a significant professional stand out from the gang and produce quality logos that don’t suck? Read on to seek out out.
Are you within the middle of a logo design project? Don’t forget to see out our in-depth guide the way to design a logo.
1. Use a visible Double Entente
Some of my favorite logos within the world utilize a way that i prefer to call a visible double entente, which is an excessively fancy thanks to say that it’s two pictures wrapped into one through clever interpretation of an idea or idea.
2. Color is Vitally Important
One of the foremost important considerations for logo design is that the color palette. this is often not a superficial decision, color carries meanings and communicates ideas. Sometimes you’re pegged to the colours of a brand, but other times you’ll have the liberty to explore. i really like the rich palette utilized in the Zion logo below.
3. Avoid the Cliché
Every few years approximately , some new fads come along in logo design. I personally like to study design trends and you would possibly even find me suggesting jumping onto a couple of bandwagons to stay up with the days , but with logos, I just hate it when a bunch of designers use an equivalent idea over and over. do you have to realize the newest logo design trends and understand what’s good and bad about them? Absolutely. do you have to follow them to the letter? Absolutely not.
4. Make it Own-able
I don’t believe that “own able” may be a real word, but you nevertheless hear it quite bit in marketing (marketers like to structure words). The concept is certainly a crucial one that ties closely to the previous tip.Rather than following the herd and employing a cliche design, you ought to instead strive for something that’s uniquely recognizable. I’ve always appreciated the Ever note logo during this regard.
5. Everybody Loves Custom Type
While we’re on the topic of being unique, there’s almost nothing which will give your logo a singular feel quite like some awesome custom lettering.
6. Keep it Simple Stupid
Let’s face it, not everyone can bust out a gorgeous , hand-drawn script on a whim. simply because you’re a designer doesn’t mean you’re an awesome illustrator or typographer. If you fit this description, fear not, there’s nothing preventing you from making awesome logos.In this situation, remember these four powerful words: keep it simple stupid! Simple but powerful logos permeate the business world and always convince be the simplest icons for standing the test of your time .
7. Consider Proportion and Symmetry
Some people can get over excited with discussions of proportion and symmetry (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some important lessons here.
8. believe Negative Space
Along an equivalent vein as a double entente is that the age-old trick of utilizing the negative space during a logo in some clever way. The industry standard example of this system is that the FedEx logo and its hidden arrow.
9. Passive vs. Active
One interesting facet of logo design that I’ve been considering tons lately is that the concept of instilling motion or a way of activity into a logo. This isn’t always appropriate (such like the Apple logo), but sometimes it can really provides a logo the boost it needs, both from a visible and conceptual standpoint.As an example, let’s look again to the Twitter logo. Way back within the youth , the bird went from sitting perched and passive to becoming active and backing out .
10. know what it means
Every good logo features a story. Far beyond simply a reasonably sketch, strong logos are crammed with meaning, both obvious and hidden. We discussed this in several cases above. The FedEx logo’s arrow indicates moving forward and making deliveries, the Apple logo features a “byte” missing, and therefore the Twitter bird is flying in an upward trajectory.
Half the time i’m wondering if logo designers don’t come up with the meaning after the brand is already produced, but regardless, it’s great once you as a designer can show a client what proportion thought and reasoning went into the brand that you simply produced for them. Clients might think that each one they need are some things fresh and funky , but if you instead provide a logo that ties into the company’s core values and mission, you’ll blow their minds and they’ll love you for it.