Although we’re working in paperless offices more and more, the card remains a mainstay of business.
If you haven’t got a card that you simply can distribute to prospective clients or collaborators, you’re missing out on a key marketing opportunity.
Not all business cards are created equal, however. We sleep in a world where the typical small business can design their own cards and get them organized from well-known online printers for the worth of a dinner. But these cards tend to be of an inferior weight, and typically use twee computer graphics to relate themselves to the business being advertised.
What this suggests is that there are tons of poorly designed business cards out there. this is often both a challenge and an opportunity: to face out you would like to make a design that appears fantastic, and helps you differentiate yourself.
If you’ll make it tactile and feel pleasant within the hand, you’ll be on your way. Create an efficient card, and you’ll elevate your business above your competitors before the potential client has ever seen your design portfolio.So, with all that in mind, we’ve brought together 10 of our top tips for creating effective, innovative business cards.
01. Remember basic design principles
It might seem obvious but it’s worth reiterating that a card may be a piece of printed material like all other. due to this, the essential principles of paper-based design apply to business cards:
Keep all of your key copy a minimum of 5mm from the trim edge
Work at 300dpi for best image reproduction
Ensure you maintain a minimum size for your typography to take care of legibility
Design in CMYK unless you’re working exclusively with spot colours
Many designers also find it helps to use a grid to get out their cards, as this will assist you to realize the proper hierarchy of data also as ensure your alignment is sound (if you would like a reminder, take a glance at our guide to grid theory).
02. Get creative within the constraints
There are a few of ‘standard’ sizes for business cards, counting on where you’re within the world (perhaps because wallet sizes also vary slightly from country to country). One typical card size is 55 x 85mm, although you will see many other sizes quoted on the online .
Even though you simply have a small canvas, you’ll still get creative with the space. Start by considering the key information you would like to incorporate , which can typically be a reputation , telephone number and email address/social handles, then work your design around presenting this information during a creative way.
03. Avoid common pitfalls
There are some common pitfalls to designing business cards that it helps to remember of. the primary and most blatant is to make sure you provide a bleed as specified by your printer. this is often commonly 3mm, but are often 5mm, so check! For more information on bleeds and other printing needs, read our 5 things every creative must realize print design article for a few tips.
Just as important is to avoid employing a straightforward border round the entire of the cardboard , as this may show up any misalignment within the trim if the cardboard isn’t perfectly cut.
04. Use special finishes
An instant thanks to add impact to your card is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, and may add significant cost to your print. What they provide , however, is that the opportunity to form your card more tactile, visually impressive and memorable. If you are not sure the way to approach this, take a glance at our guide to making special print finishes in InDesign.
Different printers offer different options for finishes, so speak to them to seek out out what they will do for you, and don’t be afraid to travel to a specialist if your usual printer only offers straight four-color print.
05. dig your card
A great thanks to make your card unique is to use a die-cut process to get rid of elements from the cardboard stock, leaving a void. you’ll either use a die to vary the form of your card (by rounding the corners, for example), otherwise you can cut shapes out of the middle . Dies are expensive to make the primary time, although increasingly printers are offering laser-cut options that make it economical to make a die-cut look on shorter print-runs. There are some amazingly creative examples on the online , like this die-cut letterpress stationery, and when combined with creasing you’ll use the method to make architectural features in your card design.
06. try unusual materials
Most business cards are printed on card stock. this is often the foremost cost-effective option for printing your cards. If you’re willing to urge a touch more creative, you’ll print onto all kinds of different materials including transparent plastics, metals, wood and even slate.Keep in mind that cards got to be portable, and straightforward to file away during a pocket or briefcase, but get creative together with your choice of stock material and you will instantly stand out from everyday business cards.
07. Make it useful
One of the issues with paper is that it’s everywhere. Some people hold on to each little bit of paper they receive, amassing a paper mountain, while others are much more ruthless and recycle things at the primary opportunity. To avoid the danger of being recycled, make your card work as quite simply a calling card.Some of the foremost memorable designs incorporate function also as form, ensuring they survive longer than most business cards. Examples include card that act as a holder for hair clips or become a miniature armchair for your phone.
08. Make your own
If you’re feeling creative, why not make your own business cards? you’ll find letterpress kits on eBay at reasonable prices, allowing you to convert any card stock into your own card with ease. otherwise you could use one among these beautiful free card templates. Making your own may be a time-consuming but very satisfying way of expressing yourself during a card.
09. Recycle old cards
Old business cards, postcards or packaging are often re purposed and given a replacement life as your card . Recycling is both environmentally sound and may allow you to precise your creativity in new and exciting ways.
There are some fantastic examples on the online just like the one above, to urge your creative juices flowing. the method are often as simple as getting some stickers printed, or as complex as hand-illustrating over the highest of every old card to suit the recipient.
10. Double-check your artwork
This tip applies to each little bit of print work you are doing , but it’s so crucial that it’s worth repeating for card design. When sending your artwork off to the workshop , confirm you’ve double-checked every single detail.
There’s nothing worse than getting back your cards and discovering a typo within the email address or name. Check twice, print once may be a well learnt adage.